In this post, you will understand what a personal brand is, how to manage a one, and why you need a website for your personal brand.
What is a Personal Brand?
A personal brand can be explained as a person’s reputation. It is what you stand for and are known for.
More appropriately put, if there’s something you are widely known for as an entity, that is your personal brand.
How about Personal Branding
Now, personal branding is all of the active efforts you put in place to ensure that you are perceived in a certain way by people.
These efforts tend to highlight your credibility, authority, and influence as a means to elevate your career in the niche where you are widely know.
Elements of Personal Branding
Apparently, when it comes to managing your personal brand, there’s the work you have to put in that sets the tone of how you will be perceived by people globally.
While there are non-internet based aspects to this, we would focus solely on the internet-based aspects of personal branding.
Listed below are some of the most important elements of personal branding:
- Social Media Channels
Let’s now do a quick overview of what each element stands for when it comes to managing your personal brand.
We consider this to be the most important part of personal branding since it’s best to perceive a website as the most important piece of real estate you have on the internet which you have total control over.
It is important to note that you have to make the most appropriate decisions with hosting and building your website so that you will not have issues down the line.
We highlighted the top and best features you need from a web host here and you should refer to that before choosing a web host for your personal brand website.
A blog can be tied to a part of your website like we do at Spectrohost or be run elsewhere if you believe you don’t have enough audience. It’s best though, to leverage on both aspects of blogging as that will give you a chance at data control, branding, and outreach.
You can also have someone write for you if you don’t have the time needed to do the writing, You only need to ensure that your blog posts reflect your topic of interest and represent views that are same or similar to yours on each subject matter.
Social Media Channels
This is mostly your hype engine, it’s probably the most important place for you to get seen, heard, and noticed by other people who are interested in listening to you.
It is, however, important to notice that each social media channel had its own peculiarities and you need to use as many features as possible to ensure you can get your message out to the maximum number of people.
While it is not a must to go this route, it is worth considering and investing in if people in your niche love to digest a lot of video content or you love making video content.
A Vlog is a great way to let people experience your expertise at a more personal level.
You can host your Vlog on video-sharing platforms or run it exclusively on your website if you have the necessary bandwidth.
If you are unfamiliar, a podcast is an audio sharing service where you publish recordings of yours to people across various podcasting platforms.
It is often perceived that podcast listeners are people who are looking to learn and take action.
The leverage with podcasting is that you tend to build your following over time and this following will often fall in love with you and make a habit of listening to your guidance.
If you look closely at all the options provided, you would notice that the backbone of your branding online is your website and you should do all you can to ensure that it looks and performs the best.
We are open to giving you the best plan based on your peculiar needs.